Whether you are a business looking for stronger name awareness,
a conference looking to attract attendees or a manufacturer wishing to
increase market share, an integrated advertising program can reach your
target market. The most effective advertising programs use an integrated
media approach to build company awareness and name recognition, reaching
your target audience with a consistent, and repeated message.
In developing campaigns, we will examine all the advertising options available - including electronic media, the Internet, print, collateral material, direct mail, publicity, trade shows, etc. We will then develop a campaign that uses the most cost-effective combination of media options, compatible graphics and targeted text to strongly and consistently achieve predetermined objectives.
Shown right: Not every campaign has to include six-color print material, and a six-figure budget. The most effective campaigns achieve the advertiser's objective and generate a return far in excess of the advertising budget. For the Annual Dynamic Positioning Conference, expenditure is kept realistic by ensuring that only about 12% of each attendee's registration fee is used for advertising purposes and conference materials.